If you’re in Mobile Analytics, the end of last year might have been a rollercoaster. Google announced that it would be sunsetting the Google Analytics Services SDK by October 2019 and that it would be removing all data from GA views that only had mobile data coming in. Google kindly…

If you’re a managing or developing a mobile digital product, you might be (looking into) using Google Analytics for Firebase (previously called Firebase Analytics). It’s a free tool, built-in with the Firebase suite that Google acquired in 2014. Since then, it has been starting to drive mobile app developers away…

Originally part of The Growth Weekly, my weekly newsletter on product growth. The vision is clear and you know what you’ll be working on for the next period. But how do you organise for succes? Deciding on team(s) Hopefully, you’ve been quite ambitious while setting your objectives. They probably fall in one (or…

This story was originally published as part of The Growth Weekly. If there’s one thing I have learned during my relatively short career, it’s this: Before anything else, preparation is the key to success. — Alexander Graham Bell No matter what challenge you’re facing, the biggest difference in performance is…

Last week, I was talking to an entrepreneur about the coming year and what he will be focussing on. There were not really that many direct competitors for the business as this (recent) vertical has pretty high barriers to entry and no long-term history of success. But still we needed…

👇🏻👇🏻👇🏻 IMPORTANT UPDATE: I’ve talked to Google Support and this solution will not survive the GA SDK sunset (unless, for now, you are on GA360). They have launched a new Google Analytics view, based on Firebase SDK but I suggest you also explore alternatives to Google Analytics for Firebase. 👆🏻👆🏻👆🏻 …

Welcome back to The Growth Weekly! 👋🏻 I’ve already received a few great comments on the newsletter. Don’t hesitate to let me know what you think about it! Growth Accounting & Modeling The biggest enemies to product growth are strong opinions that lack data to prove they’re valid. It’s hard to keep the focus…

This article was originally published in my newsletter The Growth Weekly. If you have any questions on product growth, don’t hesitate to reach out. And please let me know what you think about this article. Let’s go! Digital Product Analytics So, last week we were talking about retention as a very big driver…

Hi, and welcome to The Growth Weekly. In this weekly newsletter I’ll be talking about anything related to digital product growth, both drawn from my own experiences in the field and interesting articles around the web. Need anyone to know about this? Please do share. Have any questions for me…