Maarten Van den BosscheSoftware Category Strategy: Inside our Out?When talking about Software Product Positioning, the question is coming up sooner or later.Nov 28, 2021Nov 28, 2021
Maarten Van den BosscheHow the GA App + Web Property will impact Digital Product AnalyticsIf you’re in Mobile Analytics, the end of last year might have been a rollercoaster. Google announced that it would be sunsetting the…Sep 10, 20191Sep 10, 20191
Maarten Van den Bossche5 Alternatives to Google Analytics for FirebaseIf you’re a managing or developing a mobile digital product, you might be (looking into) using Google Analytics for Firebase (previously…Jan 28, 20193Jan 28, 20193
Maarten Van den BosscheHow to Structure a Growth TeamThe vision is clear and you know what you’ll be working on for the next period. But how do you organise for success?Jan 24, 2019Jan 24, 2019
Maarten Van den BosschePlanting The Flag for Digital ProductsIf there’s one thing I have learned during my relatively short career, it’s this:Jan 15, 2019Jan 15, 2019
Maarten Van den BosscheinIn The Pocket InsightsDefensibility, loyalty and networks — TGW#4Last week, I was talking to an entrepreneur about the coming year and what he will be focussing on. There were not really that many direct…Nov 30, 2018Nov 30, 2018
Maarten Van den BosscheinIn The Pocket InsightsHow to set up Google Analytics based on Firebase SDK using GTMMobile app analytics can be a very messy landscape. There’s a lot of tools and they don’t seem to work together that well. Even Google…Nov 21, 20186Nov 21, 20186
Maarten Van den BosscheinIn The Pocket InsightsWhy Product Managers should do Growth Accounting & ModelingThe Growth Weekly — Issue 3Nov 12, 2018Nov 12, 2018
Maarten Van den BosscheinIn The Pocket InsightsWhat Product Managers should know about Product AnalyticsDigital Product Analytics explained.Oct 24, 2018Oct 24, 2018
Maarten Van den BosscheinIn The Pocket InsightsMeeting Andy Carvell — TGW #1Hi, and welcome to The Growth Weekly.Oct 22, 2018Oct 22, 2018
