Maarten Van den BosscheSoftware Category Strategy: Inside our Out?When talking about Software Product Positioning, the question is coming up sooner or later.7 min read·Nov 28, 2021----
Maarten Van den BosscheHow the GA App + Web Property will impact Digital Product AnalyticsIf you’re in Mobile Analytics, the end of last year might have been a rollercoaster. Google announced that it would be sunsetting the…4 min read·Sep 10, 2019--1--1
Maarten Van den Bossche5 Alternatives to Google Analytics for FirebaseIf you’re a managing or developing a mobile digital product, you might be (looking into) using Google Analytics for Firebase (previously…4 min read·Jan 28, 2019--3--3
Maarten Van den BosscheHow to Structure a Growth TeamThe vision is clear and you know what you’ll be working on for the next period. But how do you organise for success?3 min read·Jan 24, 2019----
Maarten Van den BosschePlanting The Flag for Digital ProductsIf there’s one thing I have learned during my relatively short career, it’s this:3 min read·Jan 15, 2019----
Maarten Van den BosscheinIn The Pocket InsightsDefensibility, loyalty and networks — TGW#4Last week, I was talking to an entrepreneur about the coming year and what he will be focussing on. There were not really that many direct…3 min read·Nov 30, 2018----
Maarten Van den BosscheinIn The Pocket InsightsHow to set up Google Analytics based on Firebase SDK using GTMMobile app analytics can be a very messy landscape. There’s a lot of tools and they don’t seem to work together that well. Even Google…7 min read·Nov 21, 2018--6--6
Maarten Van den BosscheinIn The Pocket InsightsWhy Product Managers should do Growth Accounting & ModelingThe Growth Weekly — Issue 34 min read·Nov 12, 2018----
Maarten Van den BosscheinIn The Pocket InsightsWhat Product Managers should know about Product AnalyticsDigital Product Analytics explained.5 min read·Oct 24, 2018----
Maarten Van den BosscheinIn The Pocket InsightsMeeting Andy Carvell — TGW #1Hi, and welcome to The Growth Weekly.2 min read·Oct 22, 2018----